h lavity stoutt community college
community
WEBSITE
How does technology stand up to the deadly COVID-19 Virus? We developed a vaccine management system to find out.
How do you prepare a college for the future? A Digital Ecosystem Of Course.
the challenge AND

the solution

HLSCC needed to elevate its academic standing, student engagement, and community impact. The existing website content lacked vibrancy and clarity in communicating the institution's strategic plan for the years 2022-2027.
Our team embarked on a comprehensive overhaul of HLSCC's Website. We aimed to create a vibrant and informative online space that aligned with the college's vision and goals.
key

deliverables

I.  UI & UX Design
II.  Custom Web Development & Management
III.  Mobile Optimization
Visitor profiler
Enhanced user experience by tailoring content based on user preferences and interests.
career paths and opportunities.
Aimed at assisting students in making informed decisions about their academic and professional journeys.
DAta & analytics
Aimed at ASSISTING LEADERSHIP IN making informed decisions
A Mobile first Approach
Designed for INDIVUDUALS WHO NEED INFORMATION FAST
user

personas

prospective students
samantha seeks clear, and accessible educational pathways
Age
26
JOB TITLE
MARKETING
STATUS
STUDENT
LOCATION
ATLANTA
Hopeful
OPTIMISTIC
EXCITED
ANXIOUS

Prospective Student

About

Samantha is an ambitious professional who constantly seeks opportunities for growth and advancement in her career. She's currently working as a Marketing Assistant at a small firm but aspires to secure a higher position that aligns more closely with her long-term career goals. Despite her job, she's driven by the desire to learn and up-skill herself, knowing that further education or specialized training might be the key to reaching her aspirations.

Goals

I. Trying to up-skill to achieve a specific goal (get a promotion, start a business)

II. Transitioning to a different career

Needs

I. Accessible links and information

II. Easy to read information (print, digital, QR codes)

PAIN POINTS

I. Poorly Organized Information

I. Outdated Information

III. Unclear Call to Actions

Key Activities

I. Browsing social & digital platforms

II. Observing print & billboard ads

III. Word of Mouth

VI. Searching Google & Online

CURRENT students
ALEX seekS Streamlined and accessible systems to manage academic tasks and career growth
Age
19
JOB TITLE
STUDENT
IMPATIENT
FOCUSED
NERVOUS
ANXIOUS

Prospective Student

About

Alex is a diligent undergraduate student, juggling coursework with a part-time internship in an accounting firm. Being young and eager to excel, Alex is focused on gaining practical experience while pursuing higher education. However, managing the responsibilities of academia and gaining professional exposure can be overwhelming at times.

Goals

I. Trying to make a payment before funds become inaccessible

II. Got caught up and  is now last minute in registering for classes

Needs

I. Accessible links and information

II. Clear details on processes

PAIN POINTS

I. Outdated Information

I. Poorly Organized Information

III. Unclear Processes/Next Steps

Key Activities

I. Browsing social & digital platforms

II. Paying for Courses Online

III. Word of Mouth

VI. Searching Google & Online

major

outcomes

We successfully transformed the online platform, addressing immediate challenges faced by HLSCC while establishing a solid foundation for long-term success.

The implemented features contributed to personalized user experiences, enhanced student conversions, and informed decision-making based on analytics.

The project significantly elevated HLSCC's digital presence, seamlessly aligning with its vision.

start ———————————— your
start ——  your
GO