"A research study conducted through the Ministry found that over 70% of Anguillians were overweight, 90% didn't eat enough fruits and vegetables and more than 60% didn't engage in enough healthy physical activity."
We designed a diverse communications strategy that worked across multiple demographics to raise awareness of the health issues and provide fun and relatable solutions to combat the issues. Our strategy included interactive digital messaging, events, competitions and benchmarks to measure the efficacy of our approach.
Our campaign reached over 7,000 Adults and Children living in Anguilla, both On and Offline. Our content strategy engaged the general public and encouraged persons to participate in the discussion about the health issues facing Anguilla.
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