Move Ya Body
Anguilla


Project Details
  • Client

    Department of Sports & the
    National Chronic Disease Unit

  • Services

    Web Development...

  • Date

    February 2018

  • project Link

    Visit Website

Move Ya Body
Anguilla


Project Details
  • Client

    Department of Sports & the
    National Chronic Disease Unit

  • Services

    Web Development...

  • Date

    February 2018

  • project Link

    Visit Website

Move Ya Body
Anguilla


Project Details
  • Client

    Department of Sports & the
    National Chronic Disease Unit

  • Services

    Web Development...

  • Date

    February 2018

  • project Link

    Visit Website



01.


The Opportunity

"A research study conducted through the Ministry found that over 70% of Anguillians were overweight, 90% didn't eat enough fruits and vegetables and more than 60% didn't engage in enough healthy physical activity."




02.


THE IDEA

We designed a diverse communications strategy that worked across multiple demographics to raise awareness of the health issues and provide fun and relatable solutions to combat the issues. Our strategy included interactive digital messaging, events, competitions and benchmarks to measure the efficacy of our approach.




03.


Services provided.
  • Web Development
  • Logo Design
  • Content Development
  • Creative
  • Social Media Management
  • Analytics & Tracking
  • Public Relations


04.


The Outcomes

Our campaign reached over 7,000 Adults and Children living in Anguilla, both On and Offline. Our content strategy engaged the general public and encouraged persons to participate in the discussion about the health issues facing Anguilla.


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